Address cleansing is an essential part of your sales and marketing campaign. If you don't have a system that checks postal addresses' validity, you could be losing valuable clients and spending sizable amounts of money on unnecessary shipping.
With Byteplant's address cleansing tool that checks postal addresses for validity and integrity, you can ensure operational efficiency and reduce shipping errors.
Address cleansing is the process of checking how valid postal addresses on your list are. If you are a company that sends mail or parcels to clients, it's imperative to make sure that it reaches the destination.
Unfortunately, many people make mistakes when sharing their addresses. They don't use standard formats, miss letters, forget zip codes, and much more. Some clients may even enter the wrong addresses on purpose if they don't want to receive any marketing materials.
Address cleansing involves several steps:
It's also important to check your address list for duplicates. A duplicate address can cost your company a substantial amount of money. It can also confuse the system and prevent parcels from reaching their destination.
Without address validation, you are likely to have many invalid addresses on your list. Even if the list seemed fine before, it could contain errors and problems that keep you from operating properly in the future.
The key benefits of address cleansing for your business include:
Address cleansing can improve your sales and marketing campaign by reducing the amount of wrong data. This can help with campaign analytics and prevent you from making wrong decisions.
The process of cleaning your address data includes:
The cleansing process can depend on the type of address cleansing tool you are using.
Byteplant offers two types of address cleansing tools. Both of them can be highly useful for your sales and marketing campaign.
The majority of problems with mailing addresses occur when the customer or client is typing their address online. If this address contains a typo or misses a piece, your CMS gets the wrong data and shares it with whoever is in charge of mailing products.
A real-time validation API checks the address while the client is typing it. If there is a typo or a missing element, the tool doesn't allow the user to proceed until they make appropriate corrections.
If you have numerous addresses that need to be checked, you can run them through the batch address verification tool. The program checks addresses one by one and provides valuable information about their validity.
It's important to use this tool even if you are implementing a real-time validation API. Checking old addresses against the reference databases can help you see if there are any changes.