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Address Cleansing

Address cleansing is an essential part of your sales and marketing campaign. If you don't have a system that checks postal addresses' validity, you could be losing valuable clients and spending sizable amounts of money on unnecessary shipping.

With Byteplant's address cleansing tool that checks postal addresses for validity and integrity, you can ensure operational efficiency and reduce shipping errors.

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What is Address Cleansing?

Address cleansing is the process of checking how valid postal addresses on your list are. If you are a company that sends mail or parcels to clients, it's imperative to make sure that it reaches the destination.

Unfortunately, many people make mistakes when sharing their addresses. They don't use standard formats, miss letters, forget zip codes, and much more. Some clients may even enter the wrong addresses on purpose if they don't want to receive any marketing materials.

Address cleansing involves several steps:

  • Standardization – putting the address in the right format so postal services can recognize it when handling mail. This includes putting information in the right order, making sure all abbreviations are according to USPS standards, spelling out all necessary elements, and much more.
  • Correcting – if any elements of the postal address contain typos or missing data, it's imperative to correct them. Otherwise, the mail may end up in the wrong hands or go back to the sender. An address cleaning tool corrects errors when possible or alerts the company about them.
  • Validation – this involves comparing the address against USPS' official address database. This can help you see if the address is valid. If it's not, the chances of delivering mail to such an address are close to zero.
  • Translation – for international mail, it may be necessary to translate the address into a different language. Otherwise, mail workers in another country may not understand it. Address cleaning also involves putting international addresses in the right format that's demanded by the destination country.

It's also important to check your address list for duplicates. A duplicate address can cost your company a substantial amount of money. It can also confuse the system and prevent parcels from reaching their destination.

How Will Address Cleansing Help You?

Without address validation, you are likely to have many invalid addresses on your list. Even if the list seemed fine before, it could contain errors and problems that keep you from operating properly in the future.

The key benefits of address cleansing for your business include:

  • Saved money – by sending mail to the wrong recipient or an invalid address, you are wasting money. In the best case, the parcel will bounce and return to your company. In the worst case, it gets delivered to the wrong person and you never see it again. Address cleansing doesn't just allow you to save on shipping, it prevents you from losing products.
  • Happy clients – if a client makes a mistake when typing an address, you may get invalid data. If you send the product or marketing materials to the wrong address, you may not learn about the mistake for a while. The recipient, who doesn't receive the promised product or mail, isn't likely to stay with your company.
  • Fewer errors – errors in mailing lists can appear at different stages of data processing. If the client doesn't make a mistake, an employee may do it when entering it into the system (if the process isn't automated). Address cleansing can make sure these errors are rectified timely.
  • Reputation – by sending mail to the right people and doing it on time, you are maintaining a stellar reputation.

Address cleansing can improve your sales and marketing campaign by reducing the amount of wrong data. This can help with campaign analytics and prevent you from making wrong decisions.

Address Cleansing Process

The process of address database cleansing can be manual. However, checking addresses one by one is likely to lead to new errors. By using an address cleansing tool, you are automating the process, saving time, and ensuring address list validity.

The process of cleaning your address data includes:

  • Parsing – breaking down the address into different parts (zip code, street name, house number, etc.) to have a clear understanding of each piece of data.
  • Standardization – putting all pieces of data together in the right order according to the USPS's (or other countries') standards. This part of the process can include correcting errors and typos.
  • Validation – checking the address against the USPS's entire address database.

The cleansing process can depend on the type of address cleansing tool you are using.

Our Address Cleansing Tools

Byteplant offers two types of address cleansing tools. Both of them can be highly useful for your sales and marketing campaign.

Real-Time Validation API

The majority of problems with mailing addresses occur when the customer or client is typing their address online. If this address contains a typo or misses a piece, your CMS gets the wrong data and shares it with whoever is in charge of mailing products.

A real-time validation API checks the address while the client is typing it. If there is a typo or a missing element, the tool doesn't allow the user to proceed until they make appropriate corrections.

Batch Address Verification Tool

If you have numerous addresses that need to be checked, you can run them through the batch address verification tool. The program checks addresses one by one and provides valuable information about their validity.

It's important to use this tool even if you are implementing a real-time validation API. Checking old addresses against the USPS database can help you see if there are any changes.

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You can use our Online Address Validation API to check up to 100 addresses for free -
just register for your free account and we send you an email with the details!